Yi Hsuan Hsieh Portfolio

a0188258@gmail.com

hi, I’m eva hsieh

product designer with background in web3, fintech, cosmetics, b2C industries

product designer with a background in cross-industry design languages

a0188258@gmail.com

Retail Customer Experience

By thoroughly understanding our customers' needs, we have streamlined our service processes, resulting in shorter wait times and increased 13% purchase conversion rate.

基於對顧客需求的深入理解，透過優化服務流程，縮短顧客等待時間，並提升了 13 % 商品週轉率

Crypto history revamp

Led a comprehensive redesign of the transaction history feature based on user feedback. Restructured information architecture and content layout, significantly reducing user confusion and increasing feature usability.

從用戶回饋中抓出的產品痛點，重新調整舊版交易紀錄的資訊結構及內容結構，將有待優化的功能進行不同範疇的拆分，有效解決用戶旅程不順暢讓用戶迷失方向的問題

BTSE rebranding

Spearheaded a company-wide rebranding initiative. Collaborated with executive leadership to define core brand values and developed a modern, industry-aligned visual identity. This resulted in improved brand recognition and positive user feedback.

與公司高層合作協助定義品牌核心價值，從舊版雜亂的視覺風格，收斂成一致的品牌形象，提升了品牌辨識度